When Snappy began its partnership with India’s Taste, the restaurant group was managing three busy locations in the Greater Toronto Area. Known for its authentic all-day Indian buffet, the brand had a loyal customer base but was missing opportunities to capture a growing online audience. The online ordering process relied on outdated tools that were not fully integrated with the restaurant’s operations. This caused friction in the customer journey, with occasional missed orders, slower processing, and increased manual effort from staff to reconcile and fulfill incoming requests.

The restaurant’s website presented another challenge. While functional, it lacked the design impact and mobile optimization required to compete in an increasingly digital-first market. Customers searching for buffet options or Indian cuisine in the GTA were not always given a compelling visual or navigational experience that reflected the quality and vibrancy of the in-person dining experience. This disconnect between the restaurant’s offline reputation and online presence meant that potential guests were less likely to order or visit.

On the marketing side, social media efforts were inconsistent and largely reactive. Posts were irregular, there was no clear content strategy, and promotional campaigns lacked targeting. In a competitive market with dozens of local and national food brands vying for attention, India’s Taste risked losing digital visibility and customer engagement. The lack of a cohesive online marketing plan limited the brand’s reach, reduced opportunities to attract new diners, and left untapped revenue potential from delivery and takeout customers.