Growth in online orders within first six months
Increase in sales from new customers
I Am Pho is an authentic Vietnamese restaurant in Quebec, offering dishes like pho, soup, and grilled meat vermicelli, with 7 locations in Montreal and franchising opportunities.
When I Am Pho, a fast-growing Vietnamese restaurant chain with seven locations across Quebec, first came to us, they were dealing with fragmented systems that made day-to-day operations inefficient. Their staff had to juggle multiple tablets for different delivery apps, which often led to mistakes, slower service, and frustrated customers. Phone orders added to the workload, keeping staff tied up when they should have been focused on serving guests in the dining room. These operational pain points were not only costing time but also affecting the guest experience and overall sales performance.
Beyond operations, I Am Pho’s digital presence wasn’t keeping up with their growth. Their website was outdated, only available in one language, and lacked the search engine optimization needed to appear in local search results. Tourists searching for Vietnamese food in Quebec and locals looking for “pho near me” often couldn’t find them, and the absence of an online ordering option meant they were losing out on a growing segment of customers who preferred to order directly from a restaurant’s website. I Am Pho knew they needed a more modern, integrated solution to scale effectively and compete in Quebec’s busy restaurant market.
To address these challenges, Snappy provided I Am Pho with our all-in-one restaurant platform, starting with a point of sale system that integrates seamlessly with all major delivery apps. This eliminated the need for multiple tablets and drastically reduced the chance of order errors. Online ordering was added and fully synced with the POS, giving customers an easy and reliable way to order for takeout or delivery, while freeing up staff from the constant pressure of phone calls. With these upgrades, day-to-day operations became smoother, staff efficiency improved, and customer satisfaction increased.
On the digital side, we rebuilt I Am Pho’s website with a mobile-friendly design, multilingual support in French/English, and strong SEO foundations to ensure they ranked higher for key search terms. By connecting the website to their online ordering system, we created a seamless customer journey, from discovering I Am Pho on Google to placing an order in just a few clicks. This not only improved their visibility among locals but also helped capture business from Quebec’s large tourist market. Together, these solutions allowed I Am Pho to modernize their operations and position themselves as a leading Vietnamese restaurant brand in the province.
Increase in order accuracy for all orders
Online orders grew from 20% to 32% of all sales
In website traffic within first three months
Order Accuracy
By integrating POS with delivery apps, I Am Pho reduced manual errors and achieved a 54% increase in order accuracy across all locations.
Online Ordering Growth
With Snappy’s online ordering system, I Am Pho grew digital sales from 20% to 32% of total revenue, capturing more takeout and delivery demand.
Website Traffic
By launching a multilingual, SEO-optimized website, I Am Pho doubled its online visibility, achieving a 2x increase in website traffic within the first three months.
