Grillies had successfully grown to 10 locations but with expansion came complexity. The Grillies team was ready to scale further, but their day-to-day operations were becoming increasingly difficult to manage across multiple sites. One of the biggest pain points was delivery order management. Grillies relied heavily on third-party delivery platforms, but each platform required its own tablet, creating a cluttered counter space and a fragmented workflow. Staff had to manually input delivery orders into the POS, which not only slowed down operations but also led to frequent order errors and delays, especially during peak hours.

In-store operations also lacked the infrastructure needed to support consistent, efficient service. Grillies did not have a kitchen display system (KDS) in place, meaning kitchen staff relied on printed tickets and verbal communication to manage orders. This manual setup led to miscommunication, lost tickets, and slower prep times, all of which negatively impacted the guest experience.

At the front of house, Grillies also faced growing labour management challenges. Rising labour costs and staffing shortages made it harder to consistently keep cashiers available to take orders, especially during lunch and dinner rushes. The leadership team was looking for ways to maintain high-quality service while reducing the dependency on staffing levels. Despite strong brand demand and a loyal customer base, Grillies recognized that their current tech stack simply couldn’t support multi-unit growth.

They needed a unified platform that could centralize delivery orders, streamline kitchen operations, and introduce automation to relieve labour pressure without compromising on guest experience. That’s when they turned to Snappy.